The Governmental Advisory Committee officially objected to the .amazon top-level domain name on Tuesday at the ICANN meeting in Durban, South Africa.
According to a report by Domain Incite, the decision also applies to Amazon’s applications for .amazon in non-Latin scripts.
The objection came as Brazil and other Latin American countries claimed rights to Amazon as a geographic term. Amazon could not reach an agreement in Beijing and “has decided to keep mum this time around.”
The ICANN board could overrule the GAC decision, but Domain Incite says it seems unlikely that that would happen.
According to the report, Amazon is the second American brand that this GAC decision has come down on. Patagonia withdrew its application for .patagonia last week. Both companies passed the standard Geographic Names Panel check because they’re trans-national regions, according to DI.
Eli Dourado, a research fellow at the Mercatus Center at George Mason University says the decision is “a loss for anything resembling rule of law on the Internet.”
“There are rules for applying for new generic TLDs, and the rules specifically say which geographic terms are protected. Basically, anything on this list, known as ISO 3166-1 is verboten. But “Amazon” is not on that list, nor is “Patagonia;” .patagonia was recently withdrawn. Amazon and Patagonia followed the rules and won their respective gTLDs fair and square,” he writes in a post on Tech Liberation.
What do you think of the GAC objection to .amazon? Let us know in a comment.